Honda priced its new Insight at a shade under $20,000, about $2,000 less than the outgoing Prius base model. In response, Toyota is scrambling to offer a new base-base-model 2010 Prius that will start at $21,000, and held the price of its most popular Prius model at $22,000. The El Cheapo Prius won't arrive until "later this year,"
http://finance.yahoo.com/family-home/article/106997/Honda's-New-Insight-Targets-the-Prius
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